Stuck In Dough Bakery
The Objective:
Create a conceptual food shop that has a community action. This action means the company does not only serve food or drink but participates in
a charitable issue to help others.
The Solution:
I created a conceptual bakery called Stuck In Dough who help previous convicts to get skills in the work place. I based my designs on prison and gang visuals, creating all the illustrations, logo, and type. I wanted to make a fun side of gang phrases so created alternatives for these but regarding baking.
Deliverables:
19 Page Recipe Book, 4 Page Menu with Stand,
Market Sign, Produce Packaging
Created:
2020
Hiring ex-cons to create
excellent employees
MARKET MENU
Not only do the employees work in the bakery but they also work at the market stall interacting with local customers. This allows them to be social and feel respected at what they do. The shop is able to move around to different locations depending on the number of
ex-convicts they can help.
RECIPE BOOK
The recipe book is created to share some of the bakery's recipes. These recipes come from both the ex-convicts and locals. The ex-convicts themselves can learn to cook with this book while also showing other people their potential after leaving prison. The comparative phrased symbolize that transition of prison to normal life.
PRODUCE PACKAGING
Of course, you need to continue the experience after the customer leaves. The packaging has the fun type and illustrations to spread the change that people with tattoos aren't always bad. Every cup will have a different phrase,
so it becomes exciting for the customer
to see what it says and work out
the meaning.
