The Old Pharmacy
The Objective:
Create a conceptual paper sample book to promote the types of paper
a company is selling. They are usually released every year and recently they have become more fun with interactive elements.
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The Solution:
The paper I chose to display was French Paper Co Parch tone which comes in a variety of pastel colours. My concept is a journey through a 1920s pharmacy. This allows me to make use of the old-style parchment paper. To make this book interactive I included folds and die cuts to expand on the experience.
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Deliverables:
Paper Sample Book, Packaging, Poster
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Created:
2020
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A journey through history.
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Process
Book
The cover is made from raw leather that I dyed myself to create an old, distressed look. I took inspiration from old books to attach this cover with my own hand stitched binding. The French Paper logo is engraved to add more texture and permanency, like the lifetime of quality books.
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While exploring the inside, hover over the spreads to see how they interact.
The opening of the book symbolizes
the opening of the front doors of the pharmacy. I drew every illustration, keeping them black and white like
the photos. When entering a space,
the first thing you see is important to
your interpretation. In the 1920s they used elaborate detailing around
the entrances.
WELCOME
YOUR PRESCRIPTION
The journey through the book mimics the journey through a 1920s pharmacy, so the first thing you do
is drop off the prescription slip to be filled. I recreated an old slip and envelope which also allowed me to use different paper as an example
of in the sample.
TIME TO WAIT
While you are waiting for the prescriptions you have a few things
to keep you occupied. Soda fountains were introduced around the 1920s and play an important role with how todays pharmacies work.
Pharmacies also sold a whole variety of products needed in the home.
I showed this by adding an expanding shelf, varnishes photographs and detailed descriptions.
IT'S READY
After chatting to your neighbours
and picking out other items, the prescription will be ready. I designed
a small prescription box that can be handed to you and assembled.
They used to reuse bottles so the pharmacist would switch up labels. Using Velcro you are able to change
the label on the bottle.
TIME FOR A TREAT
The trip to the pharmacy could be a hectic time, especially if you have the kids with you. Luckily, they had jars of sweets to keep the kids quiet or satisfy your sweet tooth. Help yourself.
